(#28) Case Study: Branding For Business Success (Guest: Leah Lim - Branded And Ellen Studio)

Leah Lim, owner of Ellen Studio and Branded, shares her journey
as a entrepreneur in the graphic design and packaging industry.
She discusses the importance of branding and how it impacts a
business's success. Leah also provides insights into her process
of creating customised branding and packaging solutions for
clients. She emphasises the need for consistency in branding and
the role of social media in marketing.








Keywords


graphic design, packaging, branding, solopreneur, social media
marketing, consistency, client base, future goals, tips





Takeaways


Branding is crucial for businesses as it creates recognition
and associations with the brand.



Consistency in branding across all platforms is essential to
establish a professional and trustworthy image.



Social media and word of mouth are effective marketing
methods for service-based businesses.



Volunteering services or offering discounted rates can help
build a client base and showcase skills.



Finding a good accountant is important for managing the
financial aspects of a business.



Future goals may include growing the business, building a
team, and having an office space.



Personal goals may involve owning a dream home and creating a
welcoming space for family and friends.






https://www.makeithappen.org.nz/





Leahs Links:


https://www.branded.co.nz/

















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