(#7) Case Study: Social Media Marketing Business (Guest: Poppy Ramsay - Explosive Social)

In this episode, Poppy Ramsay shares her journey from starting
off as an intern for Iyia's Social Media and Digital Marketing
Agency to becoming the owner of the marketing agency.


Iyia discusses the accidental start of the agency and how it grew
to have 70 to 90 clients per month on retainer. Poppy highlights
the importance of internships in gaining experience and learning
the strategic thinking required in the marketing industry. She
also emphasizes the need for testimonials and case studies to
build trust with clients. Poppy shares insights on acquiring and
retaining clients, staying up to date with marketing trends, and
the future of marketing.


Takeaways


Internships are valuable for gaining experience and
understanding the day-to-day operations of the marketing
industry.

Building testimonials and case studies is crucial for gaining
trust and attracting clients.

Acquiring and retaining clients requires a combination of
digital ads, social media marketing, and email marketing.

Staying up to date with marketing trends requires networking,
subscribing to marketing newsletters, and following marketing
accounts on social media.

The future of marketing lies in organic and authentic
content, focusing on brand storytelling and building trust with
customers.






Chapters


00:00 Introduction and Background


04:55 Transitioning Ownership of the Agency


06:10 Lessons Learned in Running the Agency


07:25 Differentiating from Competitors


08:46 Acquiring and Retaining Clients


22:00 The Future of Marketing


26:17 Tips for Getting into the Marketing Industry





If you are looking for a Social Media Marketing Agency, book a
free strategy call with Explosive Social here





Make It Happen Website


See omnystudio.com/listener for privacy information.