(#30) Case Study: Wedding Magazine (Guest: Greta Kenyon - Together Journal)

Greta Kenyon, founder of Together Journal, shares her journey of
creating a fresh and modern wedding and lifestyle magazine. She
saw a gap in the market for a magazine that catered to
contemporary couples who wanted a fashion-driven and
non-traditional approach to weddings. Greta started the magazine
in 2016 and has since grown it into a successful business. She
emphasises the importance of trusting your gut, building a
network of allies, and being an action taker. Greta also
discusses the challenges of balancing motherhood and
entrepreneurship and the evolving landscape of social media
marketing.





Keywords


wedding industry, magazine, niche market, modern weddings,
fashion-driven, non-traditional, business journey, trust your
gut, network, allies, action taker, motherhood, social media
marketing.





Takeaways


Identify a gap in the market and create a product or service
that caters to that niche



Trust your gut and don't be afraid to do things differently



Build a network of allies and collaborate with others in your
industry



Balance motherhood and entrepreneurship by being an action
taker and making the most of your time



Adapt to the changing landscape of social media marketing and
invest in digital tools and platforms





















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