(#34) Case Study: The Facialist (Guest: Ashleigh Scott)

Ashleigh Scott, founder of The Facialist, shares her journey of
starting and growing her holistic facial salon and skincare
business. She discusses the challenges of finding and retaining
good staff, managing cash flow, and balancing work and family
life. Ashley emphasises the importance of having a strong vision
and staying true to it, as well as the significance of branding
and creating a luxurious experience for customers.





Keywords:


skincare, business, branding, holistic, salon, staff, cash flow,
balance, vision, social media, trend





Takeaways:


Having a strong vision and staying true to it is crucial for
business success.



Branding is important and includes elements such as tone of
voice, colours, packaging, and photography.



Skincare is currently a major trend, with people prioritizing
it over makeup.



Investing in good staff, managing cash flow, and constantly
learning are key challenges in business.



Creating a luxurious experience for customers can set a
business apart in a competitive industry.



Expanding product lines and reaching new markets are
important goals for business growth.






https://www.makeithappen.org.nz/


https://thefacialist.co.nz/





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