(#37) Marketing: How To Get Your Name Out There And Grow On Social Media

In this episode, Iyia discusses strategies for growing your
presence on social media and getting your name out there. The
first step is to invest in your branding and define your brand
identity. Consistency is key in branding, from colours and fonts
to the tone of voice in your messaging. Iyia also explores the
decision of whether to be the face of your brand or let your
brand stand on its own. Collaborations and user-generated content
are powerful ways to grow your brand. Creating engaging content
with hooks, value-based captions, and a mix of content types
(reels, carousels, stories) is essential. Finally, networking
events and online communities provide opportunities to meet new
people and promote your brand.





Keywords


social media, branding, brand identity, consistency, face of the
brand, collaborations, user-generated content, engaging content,
hooks, value-based captions, networking





Takeaways


Invest in your branding and define your brand identity before
focusing on marketing strategies.



Consistency in branding, from colours and fonts to messaging,
is crucial for building recognition and trust.



Consider whether to be the face of your brand or let your
brand stand on its own, based on your goals and the nature of
your business.



Collaborate with influencers and content creators, and
encourage user-generated content to grow your brand.



Create engaging content with hooks, value-based captions, and
a mix of content types (reels, carousels, stories).



Attend networking events and join online communities to meet
new people and promote your brand.






https://www.makeithappen.org.nz/

















See omnystudio.com/listener for privacy information.