(#38) Case Study: Jewellery Brand (Guest: Sarah Cotterall - Silk & Steel)

In this episode, Sarah Cotterall, the founder and creative
director of Silk and Steel, discusses the brand's 15-year journey
and its latest collection, Golden Hour. She shares her
inspiration for starting the brand and the challenges she faced
along the way. Sarah emphasises the importance of authenticity
and staying true to the brand's values. She also talks about her
marketing strategy and the evolution of the brand. Sarah
envisions expanding Silk and Steel internationally. She also
expresses her desire to mentor and support young designers in the
future.





Keywords


Silk and Steel, jewellery brand, Golden Hour collection, vintage
couture, authenticity, marketing strategy, challenges, expansion,
lifestyle brand, mentorship





Takeaways


Silk and Steel's Golden Hour collection is inspired by
vintage couture designs and reflects the brand's journey over the
past 15 years.



Authenticity and staying true to the brand's values have been
key to Silk and Steel's success.



Sarah Cotterall emphasises the importance of tenacity and
embracing challenges as opportunities for growth.



Silk and Steel's marketing strategy has evolved over time,
incorporating user-generated content and showcasing real people
wearing the brand.



In the future, Sarah hopes to mentor and support young
designers in creating their own brands.






https://www.makeithappen.org.nz/


https://www.silkandsteel.co.nz/




















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