(#59) The Supplement Brand Grew 400% - Kate from Moodi

Summary


In this episode, we explore the journey of Kate, the founder of
Moodi, a rapidly growing supplement brand. Kate shares her
entrepreneurial journey, the challenges she faced, and the
importance of community engagement in her business. She
emphasises the significance of mindset in overcoming fears and
taking the leap into entrepreneurship.


The conversation also touches on the future aspirations of Moody
and the impact it aims to have on women's health and empowerment.


Takeaways


Kate started Moodi in 2022 while completing her law and
business degree.

She created the product out of her own struggles with stress
and burnout.

Moodi's success is attributed to its effective products,
delicious flavours, and strong community.

The brand has seen rapid growth, achieving 400% growth last
year.

Kate bootstrapped the business without external funding,
relying on her savings.

Understanding customer needs is crucial for product
development and brand success.

Delegation is essential for scaling a business effectively.

New Zealand's small market can be both an advantage and a
disadvantage for entrepreneurs.

Kate aims to expand Moody into international markets,
particularly the US.

Her ultimate goal is to elevate women and positively impact
their lives through her business.






Keywords


Entrepreneurship, product development, community engagement,
mindset, gut health, women empowerment, business growth,
supplements, New Zealand brands


Visit www.moodiblends.com


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