(#63) Building an Event Empire: Audiology Touring with Mitch Lowe

In this episode of the Make It Happen podcast, lyia interviews
Mitch Lowe, the founder of Audiology Touring, who shares his
journey from a young entrepreneur launching a clothing store to
becoming a prominent event promoter in New Zealand and Australia.


Mitch discusses the importance of building relationships,
navigating challenges, and maintaining a resilient mindset in the
competitive events industry.


He also talks about his new venture, Nectar, and his aspirations
for the future of Audiology Touring, emphasising the significance
of innovation and customer engagement.





Key Takeaways


Mitch started his journey in event promotion at a young age,
initially launching a clothing store party.

Building relationships with artists and agents is crucial for
success in the events industry.

Resilience and learning from challenges are key components of
Mitch's journey.

The events industry involves much more than just the fun
aspects; it requires significant planning and management.

Mitch emphasizes the importance of mindset and manifestation
in achieving goals.

Starting with limited funds is possible; creativity and
resourcefulness can lead to success.

Mitch's focus has shifted towards nurturing customer
relationships and providing unique experiences.

The launch of Nectar represents a new venture that aligns
with Mitch's vision for the events industry.

Mitch encourages aspiring promoters to pursue their dreams
and find their unique path in the industry.

Accepting negativity and complaints as part of the business
is essential for growth.






Key words


event promotion, entrepreneurship, mindset, resilience, music
industry, business lessons, networking, financial advice,
innovation, personal growth





Go to one of Mitch's events:


https://www.audiologytix.com/ Follow Mitch & Audiology on
Instagram: https://www.instagram.com/mitch_lowe/


https://www.instagram.com/audiology_touring/ Learn more:
www.makeithappen.org.nzInstagram:
https://www.instagram.com/makeithappen/


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