The Cost of Loyalty Programs

It is a bird? Is it a plane? Well, yes, it is a plane, but it's
also something much more.


We all know that airlines fly passengers and freight around the
country and the world. But they're also like banks, and data
collecting businesses. And that's because of the growing
importance of their frequent flyer programs. Though you no longer
need to fly to gain points. As customers we're not sure what
these points are worth. But to the airlines, loyalty programs are
so lucrative that they are a core part of their business.


Guests:


Katharine Kemp, Associate Professor at UNSW Law and Justice


Daniel Sciberras, Editor in Chief at Point Hacks


Ganesh Sitaraman, Professor of Law at Vanderbilt University and
author of Why flying is miserable and how to fix it, published by
Columbia Global Reports 


Leona Tam, Professor at UTS Business School.


This program is repeated from March, 2024