DairyTalk 302: 880 Million Views vs. $102.7 Million: Who Shapes Public Trust in Dairy? - by Helmut Demmelhuber

This episode draws on an in-depth industry article examining how
dairy farmers use social media as a strategic communication tool.
It explores how high-reach creators generate trust by documenting
daily farm routines, animal care practices and operational
realities in real time. Their organic visibility contrasts with
well-funded anti-dairy organizations investing heavily in public
campaigns aimed at influencing consumer perception. The analysis
highlights that beyond digital revenue, the central value lies in
strengthening legitimacy and public acceptance of dairy
production. At stake is the long-term narrative authority over
how modern milk production is perceived in increasingly urbanized
markets. With comments on a "The Bullvine"-article (February
23rd, 2026) by Andrew Hunt: https://www.thebullvine.com