Empowering PR and Advocacy: Insights with Liana Zavo

Caroline Biesalski begins by highlighting the growing importance of
video content in today's business landscape, setting the stage for
an insightful conversation with Liana Zavo. Liana shares her
journey into the business world, drawing inspiration from her early
experiences. They delve into the challenges of storytelling and
branding within public relations, emphasizing the significance of
authenticity. The discussion expands to include the concepts of
frequency, vibration, and advocacy in business practices. Liana
also shares her involvement in nonprofit work and provides her
contact information. The episode wraps up with a focus on
mentorship, coaching, and Liana's future goals.