#27 - WHAT DRIVES YOU? ft Tom Kirschbaum

Every year in Berlin, people spend 154 hours stuck in traffic. In
Paris? 237. In Rome? 254! Traffic is undeniably a major issue for
cities and is only expected to get worse as more people (and more
cars) migrate towards urban centres. So today we’re skipping the
traffic and getting from A to B with Tom Kirschbaum, CEO and
founder of Door-to-door, finding smart solutions for the future
of transport. 


Despite a lot of talk about driving, let it be autonomous or
eco-friendly, Tom is clear about not being driven by ideology,
but rather by attractive solutions to real life problems. He
lets us in on the specific challenges that come with convincing
different actors of your idea, from politicians to manufacturers
to investors, and offers us a concise roadmap to pitching your
proposal in a clear and graspable way. 

Tom believes people are driven by habit - especially in Germany
where the mobility industry is sacred and difficultly disrupted.
So, how do you break habits and make people believe that your
solution is the best one out there? How do you get from A to B
while convincing those you meet along the way? 


Buckle up to find out, and let’s get this show on the road!