CEO Playbook #2 - DEVELOPING YOUR STRATEGY

“Communications are by and large just as poor today as they were
twenty or thirty years ago when we first became aware of the need
for, and lack of, adequate communications in the modern
organisation”, wrote Peter Drucker on The Effective Executive in
1966. He was right then and still is now. 


CEOs have not made communications a priority in their
organisations, preferring to focus on something more
quantifiable, such as financial metrics. This is the wrong
approach because without top-notch communications, you will never
build a top-notch company. It’s as simple as that. In episode of
CEO Playbook we will let you into the secrets and pitfalls when
it comes to designing and implementing a communications
strategy.