CEO Playbook #5 - TALKING TO THE MEDIA

CEO Playbook #5 - TALKING TO THE MEDIA

vor 6 Jahren
29 Minuten
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vor 6 Jahren

The way we consume media has changed radically in the last
decade. Newspapers and TV news are being supplanted by social
media, blogs, newsletters and podcasts. Journalistic output is
greater than ever before. These changes have profoundly impacted
the way executives engage with and communicate through the media.
In this episode, we discuss how CEOs and businesses can master
every aspect of modern media relations, from drafting press
releases to preparing for media interviews. Enjoy!

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