CEO Playbook #10 - RE-INTERPRETING FINANCIAL COMMUNICATIONS

Talking about finances is an inescapable part of being a CEO,
whether it is reporting on profit margins or convincing new
investors to put their money into the company. It can be a tricky
and sensitive topic, but a necessary one given the need for money
to help the business grow and develop. In this episode we
 discuss two very different contexts for financial
communications. In the first part I will focus on young companies
that want to raise money, before   shifting
  attention   to   publicly
  listed   companies   trying
  to   navigate   the
sometimes-fraught waters of financial communications. Enjoy!