#36 - BJÖRN LAMPE, CEO betterplace.org

Björn Lampe is the guest on this week’s podcast. The benefits of
technology as a vehicle for social change have long been
discussed. However, in the realm of non-profit organisations, new
technologies and the advent of the digital era have had a big
impact on how people approach donating. Björn Lampe, CEO of
betterplace.org, is a digital pioneer in the non-profit space and
a strong believer in the power of digital tools to improve the
way people respond to fundraising campaigns from NGOs. Björn is
an expert in helping NGOs figure out the best communication tools
and values in order to inspire people to give their contribution.
In this week’s episode, Björn shows us the importance of relating
to your audience through the use of unedited and sincere
storytelling, as well as the importance of openly discussing
failure.