#38 - MATTHIAS LAUG - COFOUNDER of TIER

Matthias Laug is on a mission to change mobility for good. TIER
is one of the leading micro-mobility companies in Germany and
Europe, operating in over 31 cities and 11 countries. You’ve
probably spotted their scooters in a city near you.


Matthias is no stranger to entrepreneurship, having previously
founded Lieferando. He was also the youngest ever CTO of a stock
listed company in Europe. In this week’s episode, he shares with
us how to use storytelling and communications to convince people
to adopt a radically different type of transportation. We explore
the challenge of choosing the right words to deliver your
message, and how to focus on brand-building and the importance of
transparency in good decision-making.


Enjoy the episode!