#39 - KATHARINA KURZ, CO-FOUNDER BRLO

Katharina Kurz has been working on giving German beer a new
contemporary look. BRLO is one of the most well-known and beloved
breweries in Berlin, to the point that it has now become
synonymous with the food and drink scene of the city. Since it’s
creation, BRLO has collaborated with award-winning musicians and
actors and has been making its way through a huge number of bars
and events.In this week’s episode, Katharina shares with us how
she built and developed a unique brand with very little marketing
budget. We explore the challenge of developing a craft beer brand
in Germany where the market is very well established. Katharina
also lets us in on the secret behind the name BRLO and whether it
really is as fun to work at a brewery as it looks. Spoiler: it
is!