#40 - LUBOMILA JORDANOVA - CEO PLAN A

Lubomila Jordanova has found the perfect balance between two
purposes: building a thriving business and fighting climate
change. She is the CEO and founder of Plan A, the first
data-driven action platform working to combat climate change
while challenging the common single-way association between
business and profit. Through her company, she demonstrates how to
use communications to show people that it is possible to connect
purpose and business.  In this week’s episode, Lubomila
tells us all about the right communication to transmit the
urgency of action against climate change and make people
understand their incredible capacity for change. Through her
powerful communication style, she is able to prove that it is
possible to make audiences understand how much their voice
actually matters.