#73 - METTE REFSHAUGE - MAERSK

Is pressure a catalyst for long-term change? For many companies,
the impact of the past few months has led to a total shift in
communications, both internally and externally. A.P. Moller
Maersk is such a company. The global leader in container shipping
currently hires over 80,000 people, many of whom are at sea for a
large portion of the year. For this week's episode of Expert on
Expert, Oliver Aust and Lena Carlson speak to Mette Refshauge,
their VP of Corporate Communications and Sustainability.


She describes the process of seeing a crisis spread across a
global company and Maersk's rapid transition to new digital
tools. She also shares her advice for communicators at the
beginning of their careers: remember that you are communicating
through and for others and not for yourself, and always ensure
that you are an expert in strategy while also having the
practical skills to execute your plans.