#93 - The secret to succeeding in a crisis with Benjamin Roth

In early 2020 Urban Sports Club was on track to reach Unicorn
status. They were making new hires every week, smashing sales
targets, and gaining great media coverage.


Then COVID struck.


Suddenly everything the team had worked for was on the line.


The Berlin-based company offers Europe’s largest flat-rate sports
membership; but with gyms and studios shuttered across the
continent and people forced to stay home, their business model
simply wasn’t viable.


USC needed a rapid change of direction. And this had to be
communicated to partners, customers, and more than 500
international employees.


In this episode of Speak Like a CEO, Oliver and Lena are joined
by Benjamin Roth, Co-Founder and CEO of USC. They’ll be chatting
about learnings from the last 11 months and the challenges posed
by such a drastic pivot. Have a listen to find out more about:


 Making and communicating crucial decisions when against
the clock


 Dealing with and responding to critical media coverage
during a crisis


 Why clarity and transparency are key for exceptional CEO
communications


 How great storytelling can help inform customers and
build brand loyalty





Tune into the episode now.


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