#96 - What is message-market fit and why is it so important? with Oliver Aust

Your message-market fit is determined by how appealing the
messaging sounds to your customer. 


If you are a founder, CEO or business leader you really want to
nail this. With the right messaging, everything is made easier.
It will attract the right people to your product, who want to be
part of your journey and your brand.


To be successful in business you need both product-market fit and
message-market fit. If your product is not selling, it could be
down to two things:
#1 Your product or service isn’t good. People don’t like it and
they just won’t buy it. 
#2 Your message isn’t resonating with your audience.


Listen to the episode and learn more about Oliver's formula to
ensure message-market fit.