#97 - How to win the fight against plastic waste with Boris Jebsen

Every year we produce almost 400 million tons of
plastic. 

According to some estimates as much as 50% of this is
single-use.

And once this plastic ends up in the bin only 10% is
recycled. 
Entrepreneur Boris Jebsen realised that
something has to change if we are to avoid irreversible
damage to our planet. Having founded one of the largest tech
conferences in the world, with a presence in 26 locations
worldwide, he’s no stranger to single-use plastics. From
packaging to disposable forks, he spent years watching waste pile
up. 

But he’d had enough of this throwaway culture. With his latest
venture 1less, Boris is using smart technology to establish
circular economies for events. The goal driving this:
helping to minimise plastic waste in professional
settings. 
Does communicating around sustainability topics appeal to
you? Want to hear about changing mindsets when working with
slow-moving, traditional stakeholders? Tune in to the latest
episode of Speak Like a CEO to hear Oliver, Lena and Boris
discuss: 



- Why businesses struggle with sustainability communications in
2021



- How 1less employs cutting-edge technology to reduce
plastic waste



- Communicating to change mindsets around waste and recycling



- Building and scaling one of the largest tech conferences in the
world


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