#99 - Turning a newsletter into a 1 million strong community with Max Rofagha

How can you quickly grow an engaged community for your business?


Founder Maximilian Rofagha might just have the answer.


He’s the brains behind finimize, a fintech company which quickly
grew from a bare-bones newsletter to a 1 million strong
community.


In 2016 Max was looking to invest a chunk of cash. But he quickly
realised that the world of finance was daunting – particularly
for young people. So, he set out to build a platform which helps
people invest independently and with confidence.


At the beginning finimize was just a newsletter. Then came small
online events. And this quickly grew into one of the world’s most
successful finance communities.


Have a listen to the latest episode of Speak Like a CEO if you’re
interested in Max’s interview with Oliver and Lena. Expect to
hear more about:


Strategies to quickly build an engaged community for your
business

Working closely with your userbase to guide key business
decisions

Developing an easy to understand and jargon free comms
strategy

The best way to build consumer trust through open
communications