#104 - Building the #1 sports platform, with Andreas Kitzing

Athletes need sponsors, and sponsors need successful faces to
link their names to. To bridge this mutual need, Andreas Kitzing
founded Sponsoo – the current n°1 marketplace for sports
sponsorships.


Sponsoo connects brands with athletes – from Olympic teams to
local clubs, and takes care of over 5000 clubs and athletes. From
football to e-sports, they have quickly established themselves as
leaders in their domain.


Today, Andreas tells us about his journey, from doing his MBA at
Cambridge to founding three start-ups. Having found the courage
to disrupt a highly traditional industry, Andreas uses a range of
strategies to differentiate himself and his company from the
competition, from ‘f**k up nights’ to talk openly about failure
to direct hustling in person with sportspeople. With a
transparent communication style, an openness to feedback, and a
humble attitude towards victory, Andreas is the
sports entrepreneur to watch closely.


In this new episode of Speak Like A CEO, Andreas talks with Lena
and Oliver talk about:


·  Andreas’ strategy to lead Sponsoo to success


·  Bringing data-driven strategies to a traditional industry


·  Tackling the high market fragmentation of the sponsorship
industry


·  Using authenticity as a driving force in communications


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If you want to learn how to build an unignorable personal brand
in 30 days, check out my latest book Unignorable on
oliveraust.com.