#107 - Becoming the Tesla of the fashion industry, with Anna Franziska Michel

Tech is the fashion industry’s new avant-garde, and Anna
Franziska Michel is its ambassador.


Anna Franziska Michel is the CEO and Founder of Yoona, an
AI-based technology that creates “objective fashion design”, or
in other words, design that is proved to sell based on data.
“This is a total revolution”, she says. “By creating optimal
designs, we reduce time, cost, as well as waste – which allows us
to use that time to explore our own creativity”.


If designers don’t tend to listen to techies, they listen to
other designers, which is why Anna Franziska is the perfect
ambassador for her brand – as she is a designer by profession,
and a machine-learning specialist by practice. As a winner of
several awards, an international CEO working with high-flying
clients, and a visionary backed by investors such as TechStars,
she wants Yoona to be the Tesla of the fashion world – and
something tells us that she will succeed.


Tune in to hear Lena and Oliver talking with Anna Franziska
about:


·  How she got top notch clients on her side


·  Her plans for Yoona’s international expansion


·  Her vision for the future of fashion


·  What kind of communication helps build strong bonds of
trust





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