#112 - Using creativity to build a global brand. Robert Klanten, gestalten

Robert Klanten, founder and CEO of gestalten, has been a key
figure in the global creative industry for more than a quarter of
a century. gestalten collaborates with the biggest names in the
creative world and is known and loved by millions around the
globe for its iconic illustrated books.


In this wide-ranging episode Robert talks about books, the
changing nature of creativity and his secrets to building a
globally recognised and respected brand.


Tune in to find out more about:


What makes books such valuable medium of communication even
though the end of print has been proclaimed many times


How to be a digital force with over 200k followers on social
media


The key to breaking into the US market as a German company


How the world is shaping creativity and creativity is shaping the
world


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