#118 - How to use branding to stand out - Robert Ermich, DeinHandy & OnTruck

Can a brand make all the difference? Yes, it can! Robert Ermich
is a passionate and successful serial founder and investor. He
masterminded DeinHandy, a portal for mobile phones, which he
scaled to market leadership and a successful exit. To a large
extent, the success of DeinHandy was built on the brand he built
there which received two „German Brand Awards “. Next has been
OnTruck, an agency with a climate pledge which offers creative
advertising on – you guessed it – heavy goods vehicles. As
co-founder and investor @ Leevi Health, a health tech start-up
with unicorn potential, he now focuses on building a brand that
parents of new-borns can trust.


Tune into this episode to find out more about


Robert’s version of how Rocket Internet sparked the Berlin
Start-Up scene


‍ The secret sauce to building a great team


How to change a bad image through good communications


If you like this episode, please share it with your colleagues
and friends and give us a review on Apple Podcasts. 


If you have questions, or if you are a CEO with communications
advice and would like to be featured on the podcast, please
connect with Oliver Aust and Lena Carlson on LinkedIn.


Thank you for listening!