#120 - From Retail to Wholesale to Brand – Jan Bredack, Veganz

Our guest today turned his Veganuary into a thriving business
with a purpose. For Jan Bredack, Founder and CEO of Veganz - the
brand leader for plant-based food - eating vegan is more than a
nutritional choice. It is a path to better health, animal welfare
and climate protection. When Jan swapped his career at a luxury
car maker for the chopping waters of building a vegan company
from scratch, the Vegan food choice was still in a niche. Getting
investors, supermarkets and the consumers on board was not an
easy communication task.


Tune in and find out all about


‍ The company’s pivots from retail to wholesale to brand


How “fans” accelerated the development of Veganz and put the
company on the path to an IPO


Jan’s passion for and secret to great leadership


If you liked the episode, feel free to share it with your
colleagues and friends to listen and learn more about Jan and
Veganz!  We would be delighted, if give us a written review
on Apple Podcasts.


If you have questions, or if you are a CEO with communications
advice and would like to be featured on the podcast, please
connect with Oliver Aust and Lena Carlson on LinkedIn.


Thank you for listening!