#122 - Fast-track your Minimum Viable Brand - Jag Singh & Oliver Aust

How can I create an irresistible brand? Every founder is looking
for an answer to this question. With a strong brand, it becomes
easier to attract top talent and the right kind of customer. You
can charge more for your product or service, generate higher
margins and grow your company faster. As a founder, you want to
take your brand seriously from the start and create a minimum
viable brand (MVB) that has the potential to become irresistible.


In this episode Jag Singh, accomplished entrepreneur, investor
and former Techstars Berlin MD speaks with Oliver about creating
a Minimum Viable Brand that fast-tracks your growth.


Tune in to this episode to


Get the formula to create your irresistible brand 


 Understand founders’ most common mistakes


Find out how to enhance a brand even when the company is already
established


If you liked the episode, feel free to share it with your
colleagues and friends to listen.  We would be delighted, if
give us a written review on Apple Podcasts.If you have questions,
or if you are a CEO with communications advice and would like to
be featured on the podcast, please connect with Oliver Aust on
LinkedIn.