#125 - Taking responsibility as a CEO - Michael Wax, Forto

Michael Wax is the co-founder & CEO of Forto, a Berlin based
unicorn that is driving digitalisation and decarbonisation in a
sector that is the backbone of the global economy - freight
forwarding. Not only is the fast-growing company, formerly known
as FreightHub, a top-ranked employer. Michael is also an
outspoken CEO who is on a mission to shipping sustainable while
further democratising the access globally.

Tune in and find out

Why sometimes every word counts and rebranding allowed Michael to
set the sails for an ambitious communication strategy
What responsibilities Michael sees as a CEO toward his team and
society, how he communicates and aligns these with the purpose of
Forto
How to stay in contact with the team in a fast growing Unicorn as
CEO and the communication principles Michael follows

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If you have questions, or if you are a CEO with communications
advice and would like to be featured on the podcast, please
connect with Oliver Aust or Lena Carlson on LinkedIn.

Thank you for listening!