#127 - Book announcement: overcoming startups' biggest challenge - Jag Singh & Oliver Aust

Why do nine out of ten startups fail? What differentiates a
future unicorn from your run-off-the-mill startup? More often
than not, the answer is communications. As Ben Horowitz points
out, “As a company grows, its biggest challenge always becomes
communications.” Clearly, no raging success has been built on bad
communications.


Given the magnitude of this challenge, there is little systematic
advice out there how startups and scaleups can overcome
this challenge and turn communications from threat to massive
opportunity.


Jag and Oliver have set out to close this gap. In this episode
they announce their forthcoming book which aims to
help founders turn communications into their biggest asset,
covering external, internal and financial stakeholders. But they
need your help: If you are a founder who has raised Series A or a
heading communications for a scale-up and might be interested in
providing feedback on one of the chapters, please do get in
touch:


Jag Singh: linkedin.com/in/jagsingh85


Oliver Aust: linkedin.com/in/oliver-aust