#128 - Building a global brand in a crowded market - Mengting Gao, Kitchen Stories

What started as a passion project by two economics graduates in
2013 now reaches 30 million users each month on multiple
channels.
This week’s guest is Mengting Gao, the impressive CEO of Kitchen
Stories. She built a global brand in the very crowded online
cooking market with her co-founder Verena Hubertz. What a story!
First they were rejected by investors; a few years later they
exited successfully by finding the right strategic partner. Their
business model evolved from vague to acing both B2B and B2C, and
now everyone wants a piece of the pie: even Apple chief Tim Cook
stopped by to make pancakes with them.

Tune in and find out how to
️ set yourself apart from your competition in a crowded online
market
use data to build a social media strategy that gets business
results
what channels they double down on right now


Connect with Lena Carlson & Oliver Aust on LinkedIn.