#129 - On basements, building a brand and saving billions - Tamaz Georgadze, Raisin

Some stories just make you sit up and listen. Today’s episode
features Tamaz Georgadze, co-founder and CEO of Raisin, the
leading marketplace that links private investors to savings
products from all over Europe. Tamaz became a chess master at 4,
started university at 15 and held two PhDs before most one of us
knew what we wanted to do with our lives. In 2012, the former
McKinsey partner launched Raisin with his two co-founders in a
Berlin basement. Together they have grown the fintech into a
company with hundreds of employees, 650.000+ customers and
multiple brands (including Weltsparen) operating in numerous
markets.


When launching Raisin, Tamaz faced a huge challenge: Why would
anyone trust their fledging business in a basement with their
money? He overcame this challenge by applying two of the most
important lessons in communications: 1) Your personal story can
carry you a long way; and 2) the most valuable building block of
a successful business is trust, and trust is created by
transparent communications.


In this episode, Tamaz shares plenty of other insights with us
including:


What the savings business has to do with uniting Europe

When your personal brand matters and when it doesn't

What you can learn from sales to communicate better as a
leader

Why transparency matters most when building a high-performing
company culture



Connect with Oliver Aust and Lena
Carlson on LinkedIn.


If you like the episode, please leave a five-star review on
Apple podcasts and share with people, who might profit
from the insights. Thank you!