#132 - Storytelling Secrets for Start-Ups, Iris Skrami, Renoon

Today's guest was browsing the internet 3 years ago to find a
sustainable black dress. That search for the perfect piece with a
purpose turned out to be way harder than she could have imagined.
"This shouldn’t be so difficult“, she thought, and an impressive
entrepreneur was born. Last year, Iris Skrami co-founded Renoon,
a search platform for conscious consumers that offers a curated
selection of pre-owned, rental and new products that meet
rigorous sustainability standards. A place where you can easily
search and find a sustainably produced black dress!


Iris is a passionate young entrepreneur on a mission. She is
putting her skills and talent into empowering customers to make
an impact when buying apparel. According to @Sifted, she is one
of the top 70 ‘pioneers of the new world’ and was on the Forbes
Under 30 Italy 2021 list. She is a member of the Leaders for
Climate Action community, which works to bring together
climate-conscious leaders and a certified yoga instructor with a
Youtube channel, which has 100.000+ followers and has clocked up
over 10 million views.


Tune in to find out


Why storytelling is key to get your start-up off the ground


The ingredients to crafting a strong pitch


And why an authentic personal brand is the most impactful