#133 - From stigma to thriving business. Katharina Wäschenbach, Dearest

Today we talk about an issue that concerns over 100 million young
people in Europe. During the pandemic our podcast guest, a
couples therapist, was approached by many millennials who were
struggling with their relationship skills. Even though the needs
and situations were all quite different, Katharina Wäschenbach
realised they could be resolved using the functional tools of
couples therapy. But this needed a twist, because couples therapy
is: (1) for two and not a coaching for one person. (2) highly
stigmatised and suggests something is wrong that needs to be
fixed. (3) is not easily accessed. Her conclusion: There is a
huge demand that needed a digital solution. So she founded
Dearest, a relationship wellness app for millennials.


Before stepping into the digital health business, Katharina
worked in HR and Recruiting for companies like heycar, Foodspring
and Unilever. With her new won passion for bringing the
communication skills needed for thriving relationships to people,
she is on the mission to democratise relationship health.


Tune in to find out:


How to shift public perception of a stigmatised issue


Finding the right-message-market fit when dealing with emotions
and relationships


What communications in relationships and in business have in
common - and what not


Connect with Oliver Aust and Lena
Carlson on LinkedIn.


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