#138 - Business & The Big Why. Sarah Reitz, whylab

Our guest today turned the Why? question into a thriving
business. A clinical psychologist by training, Sarah Reitz worked
in consulting until her work had lost its purpose. Pondering her
personal dilemma, she emerged with two co-founders and a novel
business idea that addresses a growing need. The result: whylab -
a digital fitness studio for mental wellbeing


Tune into an episode in which Sarah and Oliver analyse 


Why the framing of your offer and messaging is key to
differentiate yourself 


How to create an effective word of mouth strategy 


The difference between promise and purpose brands and what is
important when talking to investors. 


And much more! 


Enjoy the episode and support the podcast by sharing it and
posting your review on Apple Podcasts:  


This episode is brought to you by HeyViz, your rapid content
production studio in Berlin.


Connect with Oliver on LinkedIn.