#140 - How to pitch to investors - the Neuroscience of Startup Stories, Gerrit McGowan

Gerrit McGowan is an investor, entrepreneur and startup mentor
who has coached over 1000 founders and entrepreneurs across five
continents. He is also the host of ‘The Most Awesome Founder’
podcast and recently launched the Rainmaking Venture Studio in
Germany that partners with corporates to invest and build
high-growth companies.


In this episode, Gerrit and Oliver take a deep dive into the
all-important equity story (aka pitch) that all founders need to
master in order to raise money, in particular:


- Why founders only have two tasks: to build s**t and tell
stories.


- How to craft an equity story that generates generosity in
investors


- How founders can use the neuroscience behind stories to their
advantage


- What boxing and pitching have in common


- Why FOMO and 'Fake it 'til you make it‘ are really bad
ideas while humour can work a treat


For more of Gerrit’s insights into the neuroscience of business
and building companies, check out Episode 103 - The art of peak
performance.


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