#141 Messaging Matters, Jerome Lange, koppla

Jerome Lange went from trying and failing to build a babysitting
business as a student (no founder-market-fit) to building an
operating system for construction sites
(founder-market-fit). It’s badly needed: construction is pretty
much the only sector that has become less efficient in the last
40 years. This has become untenable, as we need to build faster,
better and more sustainably in light of climate change.


A team of young entrepreneurs decided to tackle this and founded
Koppla as a spin-off of the Hasso Plattner Institute in
April 2020. They raised funding, now employ more than 25 people
and work with some of the biggest construction companies in the
region.


But the sector is tough to change as construction companies are
conservative and profitable, even if their methods are
inefficient. In such a situation, messaging becomes even more
important than usual as Jerome and colleagues have to convince a
reluctant audience.


In this episode we tackle:
How to get your message across to an unreceptive audience
Why the brand name is key to sales and how to stress test
it 
How a first investor term sheet can trigger an
avalanche 

And much more! 

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