#143: Turning Transactions into Interactions, Marc-Alexander Christ, SumUp

Ten years ago, the founders of the London-based fintech unicorn
SumUp went from door to door to convince merchants to trust them
with their money. It’s been an incredible journey since.


We have all used SumUp paying for coffee or shopping at
independent retailers and now take convenient payment options for
granted. But that wasn’t always the case. The historically
slow-moving payment industry has gone through a complete
revolution over the past decade, and SumUp has been one of the
key players in this.


Payment used to be a luxury product, exclusive to big retailers.
The long tail of small merchants was left behind. In 2012,
Marc-Alexander Christ and his co-founders decided to challenge
that. The company started out with one product - the white card
reader you probably know from your local coffee shop.


Today, SumUp offers a range of payments and solutions that give
millions of businesses access to crucial financial services. The
company has expanded to 31 countries so far and has 2600+
employees. Their goal: turn transactions into interactions.


Tune into the episode, get inspired and find out more about:


Why you need to master storytelling as a founder


️ How you find the two sentences that get the snowball rolling


How to win multiple markets and become a global brand in a decade


The communication challenges of becoming a multi-product company
and how to tackle them successfully





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