150: Create a market and own it. Jannes Fischer, Vermietet.de

How do you know what kind of business has huge potential?


It’s easy to connect the dots looking back. It’s way harder is to
recognise trends in society before they become obvious, and use
that insight to build a business that develops a new market.


That’s exactly what Jannes Fischer did. He is the CEO and founder
of Vermietet.de, the market leader in digital solutions for
private landlords. Helping his grandparents administrating
their flats in Hanover, he realised that the younger landlords of
the future would not accept paper or Excel sheets
like previous generations to look after their most
valuable investments. So he built a better a solution and in the
process a fast-growing venture that was acquired by Scout24 Group
in 2021.


A born entrepreneur, if there is such a thing, Jannes shares in
our 150th episode:


Whether anyone can have a passion for dry cleaning (his first
business)

Why owning a category is so powerful, and how it can be
achieved

How he discovered the power of communications and how he
applies it day-to-day

Why the CEO is the chief storyteller, and what that means for
leaders



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