#152: A Smile Can be Worth Millions. Ramin Niroumand, embedded/capital

Today's guest is one of the key players in the German and
European FinTech scene. As co-founder and CEO of company builder
finleap, Ramin Niroumand and his team were instrumental in
building 15 companies that are now worth €3bn+, including
Element, Penta, Clark and Solarisbank. Several of these have
already achieved unicorn status.


Never one to rest on his laurels, Ramin recently founded his own
venture capital fund together with Michael Hock called
embedded/capital. Its aim is to become the no. 1 investor for
Europe’s freshest, most innovative and trailblazing #FinTechs.
The well-capitalised fund has already made 7 investments, and is
hungry for more.


Ramin’s main success ingredient is to always bring joy to the
table. With hundreds of pitch meetings under his belt, his first
advice to founders is to smile.


To find out why a smile can be worth millions, tune in to episode
#152, in which Ramin shares his insights and know-how about:


Why their brand is more important than most founders think


What’s behind the brand name embedded/capital and why this is
exactly the right name for his fund


How to build trust with consumers as a fledging FinTech


How to communicate well with financial regulators, especially
after the Wirecard scandal


The difference between a crisis and times of crisis, and what it
means for communications


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