#155: Speak the language of your audience. Christine Kiefer, RIDE Capital

"You don’t have to be 65 to live your dreams,“ believes our
guest. Her business is all about giving people this opportunity
much sooner in life, by helping them to build wealth.


Christine Kiefer is the co-founder of RIDE Capital. RIDE is a
private bank for the digital age that helps customers structure
their portfolio in an optimal and tax-efficient way. Customers
already trust RIDE with close to a quarter of a billion Euros in
assets - a massive amount for a four year old company. This was
made possible through great communication and messaging.


Christine Kiefer also founded Fintech Ladies, a network for women
involved in digitalisation and innovation in finance. This year
she also joined Angelinvest as a venture partner.


In episode #155, Christine shares:


The unusual way she met the perfect co-founder, Felix Schulte

How to create a virtuous cycle of communication

Why speaking the language of your audience is the key to a
successful communications strategy

How to be a better founder

Her secrets to building an engaged community



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