158: Focus on Impact. Mali M. Baum, WLOUNGE

„You can’t make change happen alone!“ says Mali M. Baum. Together
with her team, she is shining a light on others. As CEO and
founder of WLOUNGE and the MAGDA GROUP fund, Mali has created an
ecosystem that supports female founders and promotes diversity in
business and technology. Mali has over 20 years of experience as
a founder and is active internationally as an investor, speaker,
mentor and ecosystem builder.


WLOUNGE brings together C-level executives, political leaders and
aspiring entrepreneurs to make an impact and tackle the business
world's biggest challenges. Last year, WLOUNGE HOUSE opened in
Berlin, providing a flagship location and a gathering place for
the community.


Mali believes in the power of curated events. Next up on 10
September 2022: the Tech Awards Gala, one of the largest and most
prestigious award ceremonies of the German tech industry. Under
the motto "Women drive innovation", the Tech Awards 2022 will
focus on the strength of women and diverse teams in the tech
ecosystem. The patron of this year’s event is the entrepreneur
and investor Brigitte Mohn.


Mali was a guest on our show 3 years ago (check out episode #34).
This time we wanted to find out what has changed in terms of
communication since then including:


What the secret of building a thriving network is today


️ How to ensure that every event creates impact afterwards


When the right time has come to focus on PR


How GenZ is changing communications


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