161: Holy Grail! Personalised Messages at Scale. Pranav Ahuja, xeno

How can you build an emotional connection with your customers?
Especially if you have tens of thousands?


Certainly not by sending them the same old email, maybe adding
their first name from the database


But by speaking to them as individuals. "Customers want to feel
special, like we’ve made the effort to get to know them“, says
our guest. What used to be impossible or at best a tedious and
time-consuming process is now possible with technology. Pranav
Ahuja, CEO of xeno and his growing team have truly simplified
end-to-end personalised communication.


Pranav co-founded xeno in 2015 to make an impact on the marketing
industry by enabling brands to build personalised experiences and
marketing for customers. The idea took off after joining
Techstars Berlin in 2018. Back in New Delhi, the pandemic hit the
company. With no money in the accounts, the team moved closer
together. They redefined the Northstar metric to involve every
single person in the company, making the goal specific and
attainable. Since then xeno is going from strength to strength,
with a second funding round in early 2022.


Tune in and find out:


How to elicit emotions through marketing in a way that it induces
connection instead of cynicism


🪐 Whether marketing messages are universal or dependent on
culture


What happens when you double your team fast


What makes trust the number one communications goal to achieve


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Company Website: https://www.getxeno.com