162: E-Commerce that doesn’t Cost the Earth . Melissa Wijngaarden, Noor Veenhoven, Marcella Wijngaarden, Impactbytes

We all want more sustainable fashion and ethically produced
goods. But greenwashing and wishy-washy information make us
unsure which products are really sustainable.


Enter Impactbytes (https://www.impactbytes.io), the
growth engine for sustainable e-commerce. It’s the brainchild of
the impressive Amsterdam-based founding trio Noor Veenhoven and
sisters Marcella and Melissa Wijngaarden. The @TechstarsBerlin
alumni are building the machine that powers the web with
sustainable product data so that ethical businesses thrive. They
already partner with the likes of Ecosia and (investor friends,
take note) are currently fundraising to bring sustainable goods
to bigger and bigger audiences.


Tune into this episode to get your weekly dose of CEO insights
into:


How to successfully transition from a customer-facing brand to a
new behind-the-scenes product


How to get into the media as an early-stage startup


Whether purpose really helps to get your message out


And what it’s really like to start a business with your
sibling!


If you want to dive deeper into new ideas and tech around product
sustainability, check out:


Episode 107: Becoming the Tesla of the fashion industry. Anna
Franziska Michel, Yoona.


Episode 132: Storytelling Secrets for Start-Ups. Iris Skrami,
Renoon 


Episode 159: Your Purpose is your Story. Gemma Comabella, COCOLI


And here’s the link to the episode with Ecosia’s founder
Christian Kroll:
https://open.spotify.com/episode/0UoA4bvJLM3c3iDcL4729r?si=Ce4tnGzBQ3im3-rTIE3T1A


Enjoy the episode and support the podcast by sharing it and
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https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535