165: Turn bad news into success. Klaus Wegener, 35up

Every company faces an existential #crisis as it grows.


"As an entrepreneur, you need to speak about the difficulties you
are having“, says our guest today. His unconventional view: Start
your conversations, your investor pitches and company
presentations with the bad news.


Klaus Wegener, co-founder und Managing Director of 35up, knows
what he is talking about. He has seen companies rise and fall,
founded several himself and led his first company Caseable
through a severe crisis in 2019. Thousands of customers were
waiting for their phone and laptop cases to arrive - thanks to
trade barriers erected by the Trump Administration. Caseable's
online rankings dropped like a stone to 1 star, usually the end
of any e-commerce startup. How Klaus and the team turned it
around thanks to excellent crisis communications, holds many
lessons for any #entrepreneur.


Klaus’s focus is now on his latest venture 35up, together with
his co-founders Fabian Louis and Viktor Schröder. 35up recently
raised a seven-figure round and aims for category leadership in
"embedded cross-selling".


Tune in and find out:


What communications can turn around an existential crisis


How talking about the negatives can strengthen your reputation


How to become a category leader


Enjoy the episode and support the podcast by sharing it and
posting your review on Apple Podcasts:
https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535


Here’s the link to the Robert Ermich episode, Klaus mentions in
the episode:
https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535?i=1000532566862





#pitchdeck #startup #funding #communications #crisiscommunication
#podcast #speaklikeaceo #ceoinsights