167: Marketers make good CEOs. Phil Rumbol

Want to know the essentials of branding in 30
minutes?


In this special episode, Phil Rumbol walks us through the process
of building and re-positioning brands.


There is really no better person to ask for guidance on marketing
and branding. Phil is a business leader, award winning marketing
director, founder and CEO with a broad range of experience from
startups to agencies to global brands.


He has helped shape some of the world’s most iconic brands
including Cadbury, Heineken and Stella Artois. Most recently, he
was the CEO of iconic biscuit brand Bahlsen.


Tune in to find out:


What are the immutable principles behind a successful brand


Why having a small marketing budget can be an advantage


The biggest marketing pitfalls


Why marketers make good CEOs


Enjoy the episode and support the podcast by sharing it and
posting your review on Apple Podcasts:
https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535


Phil’s book tipp: Byron Sharp, “How Brands Grow: What Marketers
Don't Know”