168: Don’t limit your marketing budget. Christian Meermann, Cherry Ventures

"The biggest mistake a company can make is not to communicate at
all. As a founder, you need to start in the early stages and
continually be strategic and smart about it,“ says Christian
Meermann. Together with Daniel Glasner and Filip Felician Dames,
Christian has backed some of Europes most game-changing
ventures.

Their VC Cherry Ventures teams up with founders from all
industries, beginning at the (pre-)seed stage. Their impressive
portfolio includes the likes of Auto1, Flixbus, Formel Skin,
Forto, Flaschenpost, Flink, Amboss, and many more.

Prior to Cherry, Christian was instrumental in scaling ecommerce
giant Zalando as their long-time CMO. Lacking experience when he
started, Christian studied 500-page book "Website Boosting 2.0“
at night and applied what he learnt the next day.

Tune in to find out:
When startups should not limit their marketing budget
🪢 What the key skills of a CMO are today
Why a brand name matters so much
Why entrepreneurship is vital for society
How the world of venture capital is changing in Europe


The episodes mentioned in the conversation
125: Taking responsibility as a CEO. Michael Wax, Forto
143: Turning transactions into interactions. Marc-Alexander
Christ, SumUp

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#venturecapital