170: Give me that painkiller! Miloš Djurdjević, heyData!

How do you get businesses to see something boring as a
competitive advantage?


Like data protection.


Compliance used to cost companies a fortune in legal fees. That's
tough - in particular for small and medium-sized businesses.


So Miloš Djurdjević set out with his co-founder Daniel Deutsch to
build a real painkiller. “There’s a lot of anxiety involved in
this topic due to personal liabilities that may be at risk if you
don’t comply correctly,” says Miloš. This makes everything in
communications, from marketing to PR and even employer branding
and approaching investors a tough nut to crack.


His compliance-as-a-service approach is paying off though, as
heyData! went from bootstrapping to VC-funded this year.


In this episode Miloš shares his approach to communicating about
a dreaded subject, so that SMBs are not only compliant but can
also use it as a competitive advantage. And heyData! can grow
successfully as a company.


Tune in to find out:


How to work different channels for different messages and
objectives


Which content is suitable as an evergreen


How you can attract top talent despite a dull topic


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